Soon it will be a year since the opening of the first flagship Victoria’s Secret store in Central Europe (in Arkadia, Warsaw). It’s a perfect opportunity to take a look back at preparations for the Polish edition of a world-famous event.
We were the general contractor of the nearly 1000 square metres store. In order to ensure a perfect final result, we have prepared life-sized mockups of selected pieces. We were responsible for local concept adaptation and implementation under the watchful eye of Alshaya (owner of Victoria’s Secret brand).
We paid a close attention to reviews in trade, fashion and lifestyle magazines: “The store’s interior captivates with its refinement and glamour elements. The pink shop window attracts the eye while the store’s interior with chandeliers and lingerie-inspired details brings to mind a cosy living room. The store’s front is dimmed and romantic, decorated with screens showcasing black and white photos of famous Victoria’s Secret fashion shows. In the dedicated space equipped with specially designed furniture finished with pink satin, you can meet qualified brafitters. This space also includes testers of fragrances.”
More about the furnishing process:
Photos: Martyna Rudnicka
